![]() ![]() Report Builder Comprehensive guide to building reports in Report Builder. Report Builder 2 Build reports using the new Report Builder interface. Managing Documents How to Open, Save and Manage Documents and Custom Items. On the Fly Custom Definitions Guide Create your own custom definitions quickly with a few clicks. Graphing How to create graphs within Report Builder. Search How and where to use the Search and Search Assistant. Mean, Median and Total What are Mean, Medians and Totals and how to use them in your Reports? 1Ģ Table of Contents Using Tools 13. Custom Definitions Guide PRIME Lingo Web-Based Software Help Guide Build custom definitions with simple or advanced logic, while adding to reports, and organizing for future use. Custom TV Dayparts Guide Build custom TV Dayparts to add to reports, save, or organize for future use. Bulk TV Dayparts Guide Build large (more than 500 components) TV dayparts. Custom Trade Area Guide Build custom Trade Areas to profile geographic targets in your DMA. Reach Analysis Perform reach and frequency analysis on various Media Vehicles using Base and Column/Target definitions. DoubleBase How to create a larger sample by combining the selected study with the prior year study. Reliability Notifications Add symbols or colors to denote low sample sizes for a given target or row criteria. Administrator How to add, modify, or delete users in your company. Cloud How to share Documents/Report and Definitions beyond your workgroup. Mapping How to Map the geographic reach of your Target. NSI Profiler Apply Scarborough qualitative adjustments to your Nielsen TV Daypart ratings. Local Buyer Reach Local Buyer Reach connects what viewers watch with what they buy. Quick View Builder Create your own Quick View reports. 2ģ Getting Started Guide Accessing the PRIME Lingo website To log into PRIME Lingo go to Click the orange Let s Lingo! box to open. If this is the first time you ve used PRIME Lingo, click on the Are you a new user? link to get an auto reply with a temporary password. Check your for an automated message with your login details. If you forget your password, click on Forgot your password? to have a temporary password ed to you. 3Ĥ Getting Started Guide Setting Default Options Select Default Settings from the left-hand navigation on the Home page under PRIME Lingo Tools. Select the current release of data for your market. You ll typically work in the most recent release, since you can trend or change your release from within a report. ![]() Report Options Default Report View to Profile or Crosstab Set verbiage for using Target or Vertical. Search Options Set options to search the database. Reliability Notifications Set notification options. Note: Data is released and uploaded to PRIME Lingo twice a year. See Home page for the current Data Delivery Schedule. We compare qualitative and quantitative data across all mediums, enabling our media buying team to choose optimal media placements for our clients.4ĥ The concept of an Active Study or how a selected study works throughout a PRIME Lingo session For those clients that subscribe to multiple markets and/or studies, the Active Study concept simply means that the market/study selected anywhere in the software during a PRIME Lingo session will carry over to other areas of the software. Our team is armed with the latest software to stay up-to-date and create a more informed media plan without bias. That means no outside parties manipulating the data. In-house research and analytic tools? We’ve got them. And we never stop negotiating for more.Įven as the market changes, we uncover unique media opportunities by staying focused on the target audience through the right media mix. Our experienced negotiators consistently deliver added exposure that extends budgets and schedules, giving clients more for their money. ![]() We dive deep into understanding our clients’ business and remain invested in their success. In other words, we’ll make sure your advertising is seen by the right audience, at the right time, on the right platform. Couple that with unique analysis and state of the art tactics and relationships with proven media partners, and we’re able to continuously optimize your campaign as the industry evolves. It’s this knowledge that helps us develop better media plans. We understand its trends-what works and what doesn’t. SCROLL DOWN PLANNING YOUR MEDIA BUY AND PLACEMENT Do more with more. ![]()
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